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Tag: ability
Personalized stories by Mumablue
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December 29, 2015  |  Written by M. Rodrigo Brao

Our Wishmaker this month is Mumablue, a publishing house dedicated to create personalized stories for children. The idea was born as a way to motivate children to read. Cristina Rodríguez Blanco, founding partner of this magical initiative realized that digital media put storybooks at risk. She was also aware of the numerous studies on the importance of reading as a means to develop intellectually, expand horizons and encourage empathy and culture. So she decided to partner up with computer engineer, Manuel Córdoba, and create Mumablue. Later, designer Julio Morales and communications director Ro Venegas joined the team and together they sought to create a reading habit in children through personalized stories, as a way of cultivating future great readers. Because “what child wouldn’t want to travel on a unicorn, speak with gnomes or create magic?,” says Cristina.